ArtCentrica Platform for National Geographic Society

With the National Geographic Society, Centrica designed and developed The Greatest Wildlife Photographs – ArtCentrica NGS; a virtual and interactive platform which allows us to present, in a new way, photographs that made National Geographic famous in the world.

The project has had a long development, and was started following ArtCentrica being awarded with the special track That’s Geography by National Geographic, during GESAwards 2020.

This online experience has been created using the ArtCentrica Platform, our software platform on which the ArtCentrica service is based, addressed to the global educational sector.




With this innovative digital tool, students of all ages can learn details about the Earth, through the greatest photographers’ best photos, which are accessible by choosing the belonging category, from points on the interactive map (powered by Esri) where the photos were taken, and by choosing the author.

Images can be explored in every detail and through the “Learn More” function, based on the area of the photo you are viewing. Other photos and correlated videos are also suggested. Moreover, thanks to customized lessons and interactive features, anyone can discover their level of empathy with photographersanimals and Nature. And share the results on social media!

This online experience follows the opening of “The Greatest Wildlife Photographs” exhibition, at National Museum of Wildlife Art in JacksonWyoming, that will remain open until April 242022. It’s accessible at: 

The perfect occasion to celebrate Geography Awareness Week, launched by National Geographic in the third week of November. The initiative that for over 25 years has been dedicated to geography awareness.




We would like to thank the National Geographic, for giving us the opportunity to take part in such an important and growing project. In particular: Kathryn KeaneVPPublic Experiences and Director of the National Geographic Museum; with her we had the pleasure of work and discuss during the entire creative and development process.

VirtuItaly next Events: SelectUSA, Viva Technology and Mobile World Congress

Centrica will partecipates with its startup VirtuItaly at: SelectUSA, Viva Technology and Mobile World Congress


7-12 JUNE 2021


New investment opportunities in the United States with SelectUSA!

SelectUSA summit is the event dedicated to promoting foreign investment in the United States. Companies from all over the world have the opportunity to interact with local economic development organizations, to identify the best opportunities. Centrica has already taken a step in this direction with the cloud application ArtCentrica, which in May enriched the catalog with part of MET (The Metropolitan Museum of Art in New York) artworks, available for immediate consultation.

ArtCentrica was awarded by National Geographic with That’s Geography special track, during GESAward 2020.

VirtuItaly is also participating in Global Start Up Program with MediaTech Ventures and 2112 Creative Industries Incubator in Chicago.



16-19 JUNE 2021


Viva Technology is back!

Viva Technology new edition, the event dedicated to innovation and high technology sectors set in Paris, this year is back in hybrid mode. Among the themes of the event: the promotion of technological diversity, their strategic uses and equal access opportunities.

Centrica, with its startup VirtuItaly, will be among the participants and will present the solutions for the enhancement and dissemination of cultural heritage developed in the last years. Thanks to the continuous investment in human resources and technologies, company has created immersive edutainment experiences, like Renaissance Experience and innovative learning services, like ArtCentrica.


28 JUNE – 1 JULY 2021

Mobile World Congress will be in attendance!

The most important fair dedicated to mobile telephony, GSMA Mobile World Congress, will be held in Barcelona, despite the difficulties due to pandemic.

On this occasion, Centrica, once again through VirtuItaly, will be able to illustrate the various features and contents of the ArtCentrica platform, also available on mobile.