Investor AllStar 2019 Digital Innovations in Art

GP Bullhound is a leading technology and investment consulting company, which provides transaction and capital advice to entrepreneurs and founders of the world. 

GP Bullhound organized the Investor Allstar contest where Centrica, in 2019, reached the final with VirtuItaly.

The project was Digital Innovation in Art and aimed to teach people to understand art without the physical reproduction of art.

Centrica’s technologies, from immersive spaces to interactive apps, are designed to offer an edutainment experience, which will be extended in the future to AR/VR apps powered by AI. The company started with Renaissance works of art, because it is based in Florence and because that historical period was important for all human beings. In these years the world is facing great changes in economy, science and society, as in the Renaissance.

The awakening of the intellect and individuality of the human being is something that Centrica want to see in the visitors, during the exhibitions.

CES 2021


The Consumer Technology Association (CTA) is the creator of CES 2021 (, a digital experience connecting exhibitors, customers, thought leaders and media from around the world.
The new format allows participants listening to technology innovators, knowing cutting-edge technologies and latest product launches, interacting with global brands and international startups.
Our startup VirtuItaly has been selected by Italian Trade Agency to bring Italian innovation in art&creativity at CES 2021.


Reimagine Education ( is a global conference and competition, open to educational innovators from all around the world. The conference brings together edtech startups, academic faculty from top institutions, Chief Innovation Officers, university leadership, teachers, and other stakeholders in the future of higher education teaching and learning. 

Among the almost 1500 nominations presented in the thirteen categories for this year’s award, the Board of Directors of the Reimagine Education Award of Wharton-QS has selected only 12%. ArtCentrica has been shortlisted for the ICT Tools for Learning and Teaching award.

ArtCentrica is a cloud application that includes many works from the artistic heritage of the Uffizi Galleries and the Pinacoteca di Brera, with high resolution images, suitable for any interactive whiteboard.
Teachers and students are able to explore more than 1200 artworksidentify the details of the composition and discover its correlations with the details of others. It is also possible to measure and compare them as well as use the more than 20 lessons in the application to deepen the study of masterpieces like “Annunciation” from Leonardo Da Vinci, “Allegory of Spring” from Botticelli, “Lamentation over the Dead Christ” from Mantegna and many others.

This application represents the future for the study of the art world.

Postgraduate Master Course in “Economics and Management of Museum Assets and Cultural”

Postgraduate Master Course in
“Economics and Management of Museum Assets and Cultural”

Thursday 8 October 2020 the University of Florence invited Marco Cappellini, CEO and co-founder of Centrica and VirtuItaly, to contribute as a speaker to the Specialization course in “Economics and Management of Museums and Cultural Heritage”. His speech will be in “The technological enhancement of culture: technology, gamification and videogames” session, titled “A new experience with art”, in which he will illustrate recent developments of Centrica and VirtuItaly. The session will be opened by Luciana Lazzeretti (University of Florence) with other contribution from Emiliano Degl’Innocenti (CNR), Ludovico Solima (Luigi Vanvitelli University) and Martina Nannelli (Trento University).


2019 London – Investor Allstars, crowned as the “Oscars” of the entrepreneurial and investor community in Europe and the US. –

The Digital Innovation In Art Award recognises a company or individual in the art industry that has used digital technology or the internet to disrupt and innovate within their field. The award is celebrated as part of the Investor Allstars and presented by Art.


4 Dicembre 2019 –

Cariplo Factory –

Dopo essere risultata una delle sette aziende vincitrici dell’Harmonic Innovation Contest (HIC), VirtuItaly è giunta alla finale dell’Open Innovation Contest a Milano, presso la Cariplo Factory.

Open Innovation Contest è organizzato da NTT Data Italia e nella mattinata del 4 vede la presenza di Walter Ruffinoni (CEO NTT Data Italia) e di Giorgio Scarpelli (CTO NTT Data Italia) oltre al discorso di Zamma-san, NTT DATA Corp.