VirtuItaly wins Train Digital Tourism Experience – FS Innova by Trenitalia

VirtuItaly is one of Trenitalia’s Train Digital Tourism Experience – FS Innova winners


We are happy to announce that VirtuItaly, our spin-off startup, is one of the Train Digital Tourist Experience winners, the initiative promoted by Trenitalia SpA. Together with us, three startups were awarded, out of the 51 that had submitted a proposal. Yookye by Paolo Taricco, Qiibee by Francesco Pagano and Deduce Data Solutions by Diego Tuccillo.

Marco Cappellini, CEO and co-founder, held the pitch for VirtuItaly during the online awards ceremony, which took place on 30 June, in the Jury presence: Roberta Graziosi (Head of marketing, partnership and commercial promotion plans), Maria Paola De Rosa (Head of corporate, digital, pa and conventions sales) and Rocco Siciliano (Head of Works and Investment Projects in Commercial Areas).

Also attend the event: Massimo Varrone (Responsible for Campania NewSteel incubator), Silvia Tatti (Innovation – Ferrovie dello Stato), Franco Stivali (Chief Innovation Officer – Ferrovie dello Stato), Francesco Quintano (Central Director of Strategies, Planning, Innovation and Sustainability – Ferrovie dello Stato), Valeria Fascione (Councilor for Research, Innovation and Start up of Regione Campania) and Prof. Giorgio Ventre (UniNa Electrical Engineering Department Director, Apple Academy Director).

Our proposal


VirtuItaly gives people the opportunity to live incredible experiences, from immersive&interactive digital exhibitions, to full digital ones. For Trenitalia SpA, we have thought of a specific use casfor tourism sector, which aims to enhance cities cultural heritage, through innovative digital solutions. The goal: to involve the customer at 360 degrees in a “travel experience”.



Explore art remotely thanks to cutting-edge interactive technologies




Admire and immerse yourself in the Italian Renaissance masterpieces, directly from the waiting room of the train station.




Live a journey dedicated to Art and discover collections of our ArtCentrica cloud application




Use UBILIA® App and access multimedia content and geo-referenced information of the city you are in


VirtuItaly next Events: SelectUSA, Viva Technology and Mobile World Congress

Centrica will partecipates with its startup VirtuItaly at: SelectUSA, Viva Technology and Mobile World Congress


7-12 JUNE 2021


New investment opportunities in the United States with SelectUSA!

SelectUSA summit is the event dedicated to promoting foreign investment in the United States. Companies from all over the world have the opportunity to interact with local economic development organizations, to identify the best opportunities. Centrica has already taken a step in this direction with the cloud application ArtCentrica, which in May enriched the catalog with part of MET (The Metropolitan Museum of Art in New York) artworks, available for immediate consultation.

ArtCentrica was awarded by National Geographic with That’s Geography special track, during GESAward 2020.

VirtuItaly is also participating in Global Start Up Program with MediaTech Ventures and 2112 Creative Industries Incubator in Chicago.



16-19 JUNE 2021


Viva Technology is back!

Viva Technology new edition, the event dedicated to innovation and high technology sectors set in Paris, this year is back in hybrid mode. Among the themes of the event: the promotion of technological diversity, their strategic uses and equal access opportunities.

Centrica, with its startup VirtuItaly, will be among the participants and will present the solutions for the enhancement and dissemination of cultural heritage developed in the last years. Thanks to the continuous investment in human resources and technologies, company has created immersive edutainment experiences, like Renaissance Experience and innovative learning services, like ArtCentrica.


28 JUNE – 1 JULY 2021

Mobile World Congress will be in attendance!

The most important fair dedicated to mobile telephony, GSMA Mobile World Congress, will be held in Barcelona, despite the difficulties due to pandemic.

On this occasion, Centrica, once again through VirtuItaly, will be able to illustrate the various features and contents of the ArtCentrica platform, also available on mobile.

CES 2021


The Consumer Technology Association (CTA) is the creator of CES 2021 (, a digital experience connecting exhibitors, customers, thought leaders and media from around the world.
The new format allows participants listening to technology innovators, knowing cutting-edge technologies and latest product launches, interacting with global brands and international startups.
Our startup VirtuItaly has been selected by Italian Trade Agency to bring Italian innovation in art&creativity at CES 2021.

Open Innovation Contest 2019

VirtuItaly was one of the seven winners of the Harmonic Innovation Contest (HIC), and reached the final of the Open Innovation Contest held in Milan, at the Cariplo Factory. The Open Innovation Contest is organized by NTT Data Italia, moderated by Claudia Pensotti (journalist Class CNBC).

In these kind of competitions it’s important to get to the finals because you give visibility to your reality.

Giorgio Scarpelli CTO & Head of Innovation NTT Data Italia and Kotaro Zamma, Head of Open Innovation and Business Incubation NTT Data Corporation will talk during the contest.

VirtuItaly will be represented by co-founder and Digital Exhibition Manager Paolo De Rocco.

Marco Cappellini, CEO and co-founder Centrica, intervenes in the session Smart Tourism (chaired by Gianni Cancellieri) together with Edoardo Colombo and Claudia Vernotti, with conclusions of Undersecretary Mibact Lorenza Bonaccorsi.